Vietnam Marketing Conference 2008 Held

On March 1^st, 2008, Vietnam Marketing Conference 2008 was held in Saigon Sheraton Hotel by VietnamMarcom with the co-operation and support of nine professional marketing companies with respect to organization and popularization with the view to develop Vietnam Marketing Conference into a prestigious event, a place to gather and share the best in practical marketing of Vietnam and the world.

 

Ten very experienced marketing lecturers working for multi-national companies and Vietnam’s leading brand marketing experts took part in the conference. Especially, there was also the attendance of representatives of the International Awards Group (IAG), the American Marketing Effectiveness Award (AME), Mr Hermarwan Katarjaya, Chairman of the World Marketing Association and Philip Kotler, Center for Asean Marketing.

 

This year conference’s topic was: “Creative marketing” – key solution for effective marketing with the view to achieve outstanding difference in a more and more severe competition. The meeting sessions aimed at Vietnam’s marketing trends and analysis to work out key solution for successful marketing programs. Attending at this conference was more than 300 marketing experts, enterprises leaders and local and foreign researchers.