HABECO - A Famous Trademark of Hanoi
At the age of 112 years, the Hanoi Beer and Beverage Corporation (HABECO) is one of the oldest companies in Hanoi, which is due to mark its 1000th anniversary. The HABECO trademark has become a cultural identity for Hanoians.
Nguyen Huu Hong, deputy general director of HABECO, said proudly, talking about the corporation’s history. Hong said that in 1890, a French couple built a small beer production plant on the Elephant Mountain in Dai Yen village, Ngoc Ha, Hanoi (today 183 Hoang Hoa Tham street) and named the plant ‘Hommel.’ In its early days, the plant, with only 30 workers, produced 150 litres of beer per day. With time, Hommel began to develop and expand its market to other Indochina countries. In 1940, the company increased its capacity to five million litres (mainly draught beer). In early 1957, the company was restored and renamed as the Hanoi Beer Plant under the State’s economic recovery policy. The Hanoi Beer trademark has become famous since then.
So far, HABECO has become a leading trademark of the Hanoi Beer and Beverage Corporation with three products, bottled, canned and draught beer, under the HABECO trademark with the symbol of Hanoi’s famous One-pillared Pagoda.
Hong said that HABECO had to invest money and effort to make Hanoi beer become a cultural identity for Hanoians. In 2004, the corporation completed a project on renewing technology and equipment, increasing its production capacity to 100 million litres per year for the increased demand of the domestic and foreign markets. The corporation has put a production line with capacity of 30,000 bottles per hour into operation. This work was sealed as a work to mark the 50th liberation day of Hanoi by the Hanoi People’s Committee. Also, the corporation modernised equipment with a capacity of 50 million litres per year in the Thanh Hoa Beer Joint stock Company. Also, a 100-million-litre-per-year plant was built in Vinh Phuc province. Its strategies on production expansion in localities nationwide have helped the corporation save costs and increase the quality of products.
The most specific feature of HABECO products is its flavour, which cannot be tasted from products of other beer producers. The key to success of HABECO is not only the corporation’s technology but also its management and human resources development efforts. The corporation’s success aims to bring Hanoi culture to every corner of Vietnam and the world over.
Vietnamese
