Leaders Should Have Sense of Justice to Everything
Over the past 40 years, Artexport has acted as the focal point in mobilising tens of thousands of skilled craftsmen nationwide for making and exporting Vietnamese handicrafts to over 30 countries and territories around the world. The Artexport trademark has combined with the traditional cultural value of
What do you think about your company’s effectiveness in 2004 and targets for 2005?
In 2004, our export turnover reached USUS$32.5 million, up by USUS$8.8 million against that of 2002, and USUS$4.7 million over 2003. Our revenues were put at VND 471 billion. We contributed VND 46.2 billion to the State budget. The average income of cadres and workers in our company has increased to VND 2.2 million per month. This is a good sign for the company’s development when it becomes equitised. This has also affirmed a sustainable growth rate for the company to achieve new successes. In 2005, the company will strive to earn USUS$35 million in export and import turnover, up by USUS$2.5 million in comparison with that of 2004. At the same time, we will try to increase the average income of our cadres and workers to VND 2.5 million per month. This year, we are expected to invest USUS$200,000 in trade promotion activities, up by four fold against that of 2004. We will also invest in the participation of fairs and exhibitions to introduce our products in new markets, boosting trade promotion.
What impact will the equitisation process make to your company?
Artexport’s tradition over the past four decade has been built up by the comapany’s ability to overcome challenges even in the most difficult moments. These words were awarded to Artexport by Trade Minister Truong Dinh Tuyen. Equitisation has brought the company a wind of change. As a result, our import and export turnover in the first quarter of this year reached around USUS$9 million. Our import and export departments have won orders, valued from USUS$40,000 to USUS$500,000, even USUS$1 million. To invest in trade promotion activities means to build up the stability and sustainability for the Artexport trademark in domestic and foreign markets. Apart from concentrating on developing new markets and new products, we have focused on human resources development, encouraging our workers to develop their creativity and dynamism.
What has Artexport done to turn the advantages of equitisation into a reality?
Since our early days, we have made efforts to improve the awareness of our cadres and workers in our departments, branches, factories and representative offices. Accordingly, we have agreed to develop a more beautiful images for the Artexport trademark. We have considered it our top priority to professionalise business and trade promotion skills, focusing on the development and protection of our trademark. However, I think, more importantly, the leaders of the company have a great sense of justice and responsibility. In the past, figures relating to business effectiveness were reported to the company’s high ranking leaders every month or every quarter. Now, they are reported to all cadres, workers and shareholders regularly thanks to new management software. This has helped improve the company’s operation effectiveness. As a result, all workers and cadres have exerted further efforts for the development of the company.
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