Hung Yen Garment Joint Stock Company: Trademark begins with domestic market
In 2004, Hung Yen Garment Joint Stock Company was one of 18 successful enterprises of Vietnamese garment industry elected by
Could you give some information on the company especially after equitisation ?
Hung Yen Garment Company was established in 1966. It is an experienced company in the garment industry. This advantage has helped the company retain stable development and a good reputation among partners. Equitisation has produced a positive impact on managers, workers and production. At present, the company has 7 member enterprises, two joint ventures and nearly 5,000 workers. The turnover was US$35.6 million in 2004 and will be US$42.5 million in 2005.
Would you explain further your orientation after equitisation ?
The long-term goal of the company is to maintain its foothold by continuing traditional partnership, increasing exports to the
How important is the trademark for your company?
The development of trademark is a long-term problem. It requires financial resources, infrastructure and correct strategy. So far, the trademark of Vietnamese garments is still under the umbrella of famous world trademarks of trans-national corporations. In the long run, Hung Yen garment company must also develop its own trademark in the Vietnamese garment sector. Therefore, the company will begin a strong trademark in