Hai Phong Paint: Keep Innovating

3:20:56 PM | 27/4/2015

The 6th term of the Vietnam Chamber of Commerce and Industry (VCCI) has set up new huge challenges for innovation and creativity for the VCCI and enterprises. In order to acquire opinions and feedbacks from enterprises about the new tasks of the VCCI and enterprises in the upcoming time, Vietnam Business Forum interviewed Mr Nguyen Van Vien, Chairman of Hai Phong Paint Joint Stock Company. Ngo San reports.
How do you assess the activity of the VCCI in the last term? What do you think the VCCI will have to do in the next term to further promote its role?
During the past term, the VCCI has tried its best to accompany businesses in the process of restructuring and innovating growth model. The position and role of the VCCI has been increasingly improved; it acts as both a pioneer and a bridge connecting business. The most remarkable imprint is that the VCCI, as the representative of the enterprise community, drafted, developed and submitted Resolution 09/NQ-TW on "Building and promoting the role of Vietnam's entrepreneurs in the period of accelerating industrialisation, modernisation and international integration" dated December 9, 2011 to the Politburo, which was later adopted and promulgated. This was a breakthrough in terms of thinking and also the first document affirming the position of entrepreneurs which will increase the accountability of entrepreneurs to community, encourage production and business, create jobs and contribute to the growth of the economy. Also thanks to the VCCI's proposal to put entrepreneurs and businesses in the Constitution, the voice of enterprises has been raised a lot in the activities contributing to the initiate legislation and policy, administrative reform has been promoted and competitiveness improved.
 
In the next term, to further promote the role of "gathering" and "connecting" enterprises, the VCCI needs more specific strategies. Innovating operation model and enhancing professionalism is one of the tasks to be placed on top.
 
The VCCI needs to continue to complete and apply internal operating processes and regulations to gradually standardise and improve its professionalism. Also it needs to perform staff rotation well on the basis of staff planning and evaluation, implement effectively the strengthening of internal information, and improve operation information provision for the units to become the fastest communication channel of enterprises. Besides, the VCCI should advise the Party and the State on socio-economic policies, create a favourable business environment for the development of enterprises, and further strengthen the promotion of trade, investment and development of new enterprises to be worthy of its position as a bridge connecting enterprises. It is essential to promote the implementation of promotional activities, focus on solving business problems, boost the restructuring of enterprises, strengthen political campaigns and connect enterprises, support and protect enterprises in international integration, actively cooperate with the authorities to guide and support business associations to establish and operate effectively, and ensure the unified business association system in the country.
 
"Innovation" is now chosen by many enterprises to achieve sustainable development and bring themselves out of crisis. What do you think about innovation for businesses? What role does the VCCI play in the innovation of this community?
Innovation is the key to the success of an enterprise in the context of today's market economy. Only with innovation and creativeness can an enterprise catch up with the development trend of the world's economic growth. Innovation and creativeness is the origin of competitive advantage. Thanks to innovation, enterprises are able to adapt to changes in the environment. In the context of global economic integration, innovation and creativeness is the key factor determining the success of enterprises as well as a tool to create values for enterprises and enhance growth. Innovation can be said to be an imperative order enterprises have to follow if wanting to develop. Innovation and creativeness requires sustainability, which requires enterprises to change their strategic thinking from the root. As far as I see, Vietnam's enterprises are quite clearly aware of the role and benefits of innovation. However, only a few enterprises have enacted policies to promote this activity.
 
To promote the renovation activities, the VCCI is the indispensable companion to enterprises. We need the VCCI to supplement policies and mechanisms regulating activities of the VCCI and innovative organisational structure and operation model of the Executive Committee as well as the VCCI's agencies, etc. to create the most favourable conditions for businesses on the path to renew their business methods. In the upcoming time, the VCCI should accomplish the task to "unite Vietnamese entrepreneurs," promote “solidarity - innovation - creativeness" to create a new wave to catch up with development trend.
 
Vietnam's paint sector has kept finding its direction, innovating management methods and production organisation, and applying technical standards, yet failed to achieve high efficiency. As one of the pioneers of Vietnam’s paint industry, can you share some innovative directions for the paint industry to achieve the highest efficiency?
As I have shared, innovation should be performed thoroughly with clear direction and requires the change in original thinking, strategy, technology and even energy management. If you do not invest in innovation, domestic paint products will face many difficulties competing with foreign products.
 
The paint industry has been innovated yet the result is not high. The main reason, in my opinion, is largely due to the setback in innovation in research and development of multi-feature products and in enterprise resource governance and energy. It is important to change technology line and keep track with the new trend of the world. There are paint factories in Vietnam more than 40 years old but with hardly any technological innovation. They do not carry out energy audits, which results in capacity waste. Along with product innovation and quality improvement in order to increase competitiveness, paint companies also need to change technical services and expand product network. Accomplishing all these factors, paint factories will bring significant efficiency.
 
At Hai Phong Paint, we have developed many product lines with more perfect features and services. Being available not only in the domestic market, Hai Phong paint products have been exported to 44 countries worldwide. Thanks to thorough researching and hard working, our paint products meet the requirements of environmentally friendly products. In particular, our company reduces the amount of organic solvent and replaces it by water solvent, and removes additives harmful to the environment such as lead and chromium. In recent years, environmentally friendly paint products of the company have accounted for 88 percent of the company's total products. Never cease innovating and creating new products, Hai Phong Paint JSC has always planned on research and development of new products. Currently, we are studying the possibility of invisible paint for submarine, high-quality floor paint or anti-fire mortar. With enthusiasm, we believe the new products will soon be completed and launched in the market. Innovative thinking is always appreciated, brought into play and spread to all employees of Hai Phong Paint JSC. Thanks to relentless efforts, our growth is getting more and more sustainable.