Prime Dai Loc JSC: Promoting Sustainable Development

10:02:17 AM | 10/7/2024

Established in Dai Quang Industrial Complex since 2007, Prime Dai Loc Joint Stock Company has built a strong presence in Quang Nam province over nearly two decades. Renowned for manufacturing high-quality wall and floor tiles, the company consistently meets the diverse demands of both domestic and international markets, solidifying its reputation for operational excellence.

Overview of Prime Dai Loc’s facility

Prime Dai Loc Joint Stock Company, affiliated to Prime Group, was established on July 23, 2007 in Dai Quang Industrial Complex, Dai Quang commune, Dai Loc district, Quang Nam province with an initial designed capacity of 24 million square meters a year. In 2013, Prime Group transferred 85% of interest to Siam Cement Group (SCG) of Thailand. By acquiring Prime Group, including Prime Dai Loc, SCG Group has risen to become a leading ceramic tile producer in the world.

To meet market needs, in 2019, Prime Dai Loc continued to invest in expanding production lines and increasing the designed capacity to 30 million square meters a year. In 2023, Prime Dai Loc invested in manufacturing semi-porcelain tile, a high-end product line strongly favored by domestic and international customers for its beautiful design, high durability, scratch and stain resistance, and chemical resistance.

In 2024, amid unfavorable domestic and world economic situations, Prime Dai Loc has maintained production to ensure no disruptions in the supply chain and product distribution to the market.

Mr. Dao Duy Hung, Deputy Director of Prime Dai Loc, said: to ensure the quality and design of wall tiles and floor tiles and compete with its rivals, for many years, Prime Dai Loc is always dedicated to pursuing quality goals to meet the increasing demand of customers. We will continue to raise product quality and service quality.

Renowned as a leader in ceramic tiles and construction materials in Vietnam, Prime Dai Loc has implemented comprehensive strategies to achieve sustainable development goals. The company has made significant investments in energy-saving equipment and advanced technologies to optimize production processes, thereby reducing energy and resource consumption. Prime Dai Loc has earned prestigious international certifications, including ISO 9001:2015 for quality management, ISO 50001:2018 for energy management, ISO 14001:2015 for environmental management, ISO 45001:2018 for occupational health and safety, along with certifications from TIS (Thai standard), MS SIRIM (Malaysian standard), PS MARK (Philippine standard), and SNI (Indonesian standard).

Since its inception, Prime Dai Loc has always considered employees the most valuable property of the company. It pays special attention to investing in safety and environmental items, investing in cultural institutions, organizing periodic health checks, and enhancing welfare to provide the best work environment for employees who see the company as their second home.

In 2023, Prime Dai Loc manufactured more than 14 million square meters of products to rake in revenue of US$1,118 billion and earn a net profit of VND25.2 billion. The company has a total of 737 employees whose average monthly income is nearly VND10 million each. The company also won first prize in the 6th Prime Group Tech Innovation Competition.

In particular, following one of the four business philosophies of SCG Group "Care for social responsibility", every year, Prime Dai Loc presents gifts to residents in its business locations during public holidays; provides financial support and donates products like ceramic tiles to build public utilities, social housing and schools. During the COVID-19 pandemic outbreak, the company delivered financial support, provided necessities, face masks and antiseptic solutions for the government. Its fund for social activities was more than VND600 million from 2020 to 2023.

According to Deputy Director Hung, being present in Quang Nam province, Prime Dai Loc is always supported by the provincial government to deal with obstacles and achieve effective business performance, enabling it to contribute to local economic growth and budget revenue. To attract more quality investment, Quang Nam province needs to further reform administrative procedures and improve transportation infrastructure to quickly respond to input supplies and goods distribution. In addition, the company needs to speed up licensing procedures for mines to produce raw materials for construction material factories.

By Duy Anh, Vietnam Business Forum