Effecting Combining Real Estate and Banking Services

11:20:43 AM | 23/10/2007

ACB Real Estate Joint Stock Company (ACBR) has opened a representative office in Hanoi. To provide more information about the ACBR’s operations in Vietnam in particular and other nations in general, the Vietnam Business Forum had an exchange talk with Mr Nguyen Phu Cuong, chief of ACBR in Hanoi.
 
Could you please tell objectives of your company in Hanoi market?
This is a new step of ACB Real Estate Joint Stock Company. The company is affiliated to Asia Commercial Bank (ACB). The company decided to enter the northern market after making success in southern market and other localities like Nha Trang and Haiphong.
 
The difference of ACBR from other real estate companies is the possibility of penetrating into the real estate market. With financial supports from ACB, ACBR is also an investor and participant in investment projects with other developers.
 
We execute all transactions of high value or low value. The combination of ACB-ACBR showed successes in high-rise office and IT centre (Ho Chi Minh City), ACB Plaza (609 Truong Dinh Street, Hoang Mai District, Hanoi) and Tan Binh office building (HCM City).
 
All activities in brokerage and advertisement of ACBR can be conducted via ACB to ensure the minimum risks for both buyers and sellers. This combination is introduced when brokerage tricks began rampant on the real estate market, harming many real estate companies when customers also lost trust in other real estate firms.
ACBR’s services are ensured by its trademark and finance.
 
Asia Commercial Bank (ACB) now has two real estate transaction floors in Hanoi and Ho Chi Minh City. How do these two floors affect operations of the company?
ACBR is managing a nationwide real estate trading floor system, especially the Ho Chi Minh City floor. This floor also receives best services from ACB. Customers are provided credit and consulting services when they want to buy houses at preferential rates in the long term. The ACBR-ACB combination turns ACBR trading floor system into the most effective one. On average, 32 transactions are successfully conducted via ACBR trading floor. An average transaction values 100-200 tael of gold. Especially, the number of transactions via ACBR floor in July 2007 reached 114, including 32 transactions paid via ACB with the value of up to 12,800 taels of goal and VND28 billion.
 
ACBR also has consulting and price valuation services? Would you mind introducing these services?
ACBR consulting services are highly appreciated for the quality, especially after big projects. ACBR consulting services include designing, market survey and real estate business development. ACBR has successfully provided consulting services for many clients such as Ngan Binh high-rise building (Ho Chi Minh City), office block at 29 Nguyen Dinh Chieu (Ho Chi Minh City) and high-rise office building at 24 Ly Quoc Su (Hanoi).
 
Besides, ACBR also has price valuation services for immovable and movable, which is assisted by experts of affiliated Asia Real Estate Valuation One member Company Limited (AREV). At present, AREV is one of prestigious and certified valuators in Vietnam. This service enables investors to have a full view in the real estate and movables when they transact with customers in order to protect the maximum interests of investors and clients.
 
Reported by Lan Anh