Thanh Dung Furniture: Gaining Firm Foothold in All Markets

After 20 years of operation, Thanh Dung which has been based on a household furniture business is now a high-end home furniture manufacturer. Thanh Dung now runs business in 100 categories of home office furniture and home entertainment furniture: table, chairs, wardrobes, cupboard, and beds of all kinds. Some 60 per cent of the products are sold in the local market and 40 per cent are shipped to countries worldwide, including the UK, the US, Canada, Australia, Japan…At present, Thanh Dung is one of leading furniture manufacturers in Vietnam.

 

Thanh Dung has poured big investments in modernising production assembly and enhancing technology application to ensure the quality and diversify models. Thanh Dung is now very popular in Vietnam and foreign countries. The company owns a large-scale network of supermarkets with display area of over 3,000 square metres and two factories of 25,000 square metres in HCM City, and southern Binh Bình Province and two representative offices in the US and Canada .

 

Not only paying much attention to diversification of models, but Thanh Dung also find ways to raise competitiveness for products shipped to the US, Italy, Germany, and Malaysia. Realising satisfying increasing demands of the market, and customers’ taste is an important factor for success of the company, Thanh Dung has built a consultant group to investigate customers’ taste. Thanh Dung has cooperated with proper partners to supply high-quality and low-cost products to customers. Over the past years, Thanh Dung has gained its firm foothold in the local market when it won contracts to give advices, designs and supply home furniture for key projects: National Assembly Conference Hall, buildings of the Ministry of Industry, the Ministry of Public Security …and some projects with Vinamilk, Kinh Do, Vedan, Uniliver, Metro Cash & Carry An Khanh, Home Décor (BC, Canada)…. Thanh Dung is very proud to receive honourable awards for excellent business for three consecutive years (2005- 2006 – 2007), “Golden Cup for TOP Ten Furniture Companies”, Golden Cup for Quality Products post WTO. Thanh Dung was also named among 500 Vietnamese famous brands by Japan Achi Corporation on December 20, 2007 and received Golden Cup at VIETBUILD on September 06, 2008.

 

Pham Thi Phuong Lien– Vice Director of Thanh Dung said: “the success of Thanh Dung is attributed to efforts from more than 600 staff who are always aware of importance of quality and prestige.” She herself has made efforts to make great contributions to the success of the company.

 

To stand firm in the market in the global integration, Thanh Dung will find ways to improve its quality, modernise production assembly, and technology, as well as boost cooperation with partners to share experience, and technology transfers so as to raise product quality and satisfy customers’ taste. Thanh will also pay attention to raise customer care service quality to lure their attention. In addition, Thanh Dung always takes care of employees’ living standards and offer training to staff to improve their professional skills, making Thanh Dung a really home of staff. In years to come, Thanh Dung will boost promotion activities to advertise its image and prestige in the local and foreign market.