“Italian Design Day” on the Go in Hanoi

4:37:39 PM | 12/3/2018

Within the framework of the initiative of the Ministry of Foreign Affairs and International Cooperation of Italy, the Italian Embassy in Vietnam celebrated world-leading “Made in Italy” brands in Hanoi on March 2 and 3.

A representative of the Italian Embassy in Hanoi said, the “Italian Design Day”, held in Hanoi for the first time, is an initiative of the Italian Ministry of Foreign Affairs and International Cooperation aimed to open up opportunities for design cooperation and showcase Italian design products.

Hanoi is among 100 locations around the world hosting this event. The main purposes of this initiative are to raise the awareness of Italian design history and development, to share with international partners about contributions and suggestions, to seek to boost popularity and facilitate expansion of innovative international partnerships.

Two main activities in the Italian Design Day in Hanoi are: On the afternoon of March 2, the Italian Culture and Brand Centre, Casa Italia hosted an exhibition “50+! The great industry game” - showing Italian premiere brands in Vietnam.

Ha Vu