11:38:55 AM | 6/10/2005
Guillaume Cherfils has just started a new term at the hotelSofitelPlazaHanoi. He has immeditely joined hands with trade organisations and enterprises, with the hope of consolidating and intensifying good relations with partners and also understanding markets and guests to bring them the best services. The thing he pays most intention is providing guests, especially entreprenuers with facilities other than those for work and that is a reason why his hotel decided to sponsor the Vietnam Businessman Golf Tournament 2005 - VCCI Cup. On the eve of the event, VIB Forum has conducted a short interview with the General Manager (GM) of SofitelPlazaHanoi, Mr. Guillaume Cherfils.
Your staff say that you are a dynamic general manager. Do you have any plans to create a totally new image for SofitelPlazaHanoi?
I feel happy to hear that. I really like dynamism and innovation, guest contacts, so that’s the reason why I chose this job.
The Sofitel Plaza Hanoi has already got a really good reputation, however, we should also change our ways of handling operations in our hotel because of new trends in the market, new habits and needs from our customers, the influence of competition and the development of Hanoi. I just want to match the modernity, development and the explosion of the market in Hanoi.
What is your initial assessment on the hotel industry in Vietnam and the position of SofitelPlazaHanoi? In your terms, what way will you choose to develop the hotel and overcome your initial difficulties?
Sofitel Plaza Hanoi is now one of the leading five-star hotels in Hanoi. We need to maintain our market share and our reputation but also be part of the new offers that we must provide to our international guests. The way i choose for developing the hotel will be focused on new trends, modernity and personalization of our welcome and services to guests. Major difficulties that we could face are linked to the ability of our staff to create, innovate, imagine new concepts.
What are your assessments for the future development of the hotel?
Like every hotel around, our future is potentially very good. For us, sharing the front line with our brother Sofitel Metropole in Hanoi gives us good reason to hope for a bright future. Sofitel has developed everywhere in the world as a successful way of handling luxury hotels. We are proud to follow that trend.
What do you think about Golf?
I personally play Golf. I believe that Golf is a part of the International Business Language. Golf courses have definitely become Business Meeting points. Golf is also a way for all of us to forget our problems, to take a fresh break and find energy for the rest of the week. I will try to concentrate on that small ball.
Vietnamese
