An Giang Agriculture and Food Import-Export Co. Expanding Market

An Giang Agriculture & Food Import Export Co. (An Giang AFIEX) operates in various fields, but mainly focuses on processing foodstuffs, aquatic products, and animal feed with a major role in export. An Giang AFIEX has successfully implemented many business strategies thanks to methods employed to overcome disadvantages to expand markets in the past years.

 

Accordingly, An Giang AFIEX made full use of opportunities to carry out management solutions and focused on market research. These brought clear changes in its structure towards quickly increasing direct export turnover and mastering its output market.

 

Specifically, attendance at the bid for selling rice to the Philippines not only brought An Giang AFIEX more experience in international trade transactions but also helped expand its markets of major products, thus reducing the pressure of dependence on one particular market.

 

Not only focusing on foreign markets, An Giang AFIEX also pays attention to the domestic market by developing its distribution network closer to consumers to enhance competitiveness.

 

Apart from market expansion, An Giang AFIEX also pays due attention to product quality, branding and after-sales service. Realising clearly that this is a compulsory investment, An Giang AFIEX has innovated 70 per cent of its production line to make it as advanced as that of other enterprises in the region.

 

At the same time, the company has carried out synchronous solutions from the application of the food hygiene and safety management system under international standard to distribution products to consumers via fairs and seminars. As such, the company has obtained clear development in business since 2003 and a high growth rate in 2005. The company earned more than VND1,300 billion of revenue, US$53 million of export turnover and real profit of VND19 billion by the end of 2005, the year with the highest growth rate since its establishment.

 

With achievements obtained in the past time, An Giang AFIEX was worthy of the award by the Ministry of Trade and An Giang province for its success in export in three years (between 2002 and 2004) and received the certificate Prestige export enterprise. Regarding feed for animal, it has been awarded the “Friend of Vietnamese farmers” certificate in two successive years by the Ministry of Agriculture and Rural Development and voted High-quality Vietnamese Goods by consumers certified by the Saigon Tiep Thi newspaper.

 

Discussing the company’s development strategy in the coming time, Mr. Pham Van Bay – Director of An Giang AFIEX said the company would quickly strengthen its distribution system and enhance its marketing and after-sales executives’ professionalism. As for exports, it would seek new markets and participate in key international fairs. It will develop new products concentrating on market research, ensuring quality, promoting applyications for trademark protection, connecting brands with advertising campaigns and building its distribution network. Apart from those solutions, at the moment, An Giang AFIEX is preparing procedures to transform to a joint stock company in 2007, according to Mr. Bay.