Binh Dinh Enterprises Deepen Market Footholds

 

Binh Dinh Pharmaceutical and Medical Equipment Company (Bidiphar) is now a leading pharmaceutical company in Vietnam. Bidiphar has won many noble titles such as the first-class Labour Medal, second-class Labour Medal, third-class Labour Medal and the Hero Title in the renovation process.

Since its establishment, to ensure a strong market position and sustainable development, Bidiphar determined to build a trademark, improve product and service quality in all aspects to meet the customers’ requirements and serve the community health. To reach the target, the firm has continuously increased investment in modern automatic production facilities and technologies to boost product quality and product sterility. At the moment, Bidiphar has built Good Laboratory Practice (GLP) laboratories, Good Storage Practice (GSP) warehouses and Good Manufacturing Practice (GMP) factories for production of injectable drugs, syrups, tablets, and medical powders.

 

In addition to investment for infrastructure and equipment, Bidiphar pays special attention to investment for human development. The very investment in human resource development enables the company to have capable workforce to conduct researches on scientific and technical advances. Bidiphar is the first unit in Vietnam to produce lyophilised power injection (Neutrivit 5000 U1, Bidicozan, Alphachymotrypsin, Tenoxicam, etc), Cephalosporins antibiotics (Cefotaxim and Ceftrione), syrups and infusions (Pan amino, Biplasma). Bidiphar also successfully manufactures water distillers, isobaric boilers, super-speed mixers, dryers, industrial washing machines and automatic Lavabo hand washers. Remarkably, the company is capable of manufacturing infusion bottles, which can replace imported products. To heighten operating efficiency and capacity, the company is speeding up the equitisation process and investing more to boost production capacity of its factories and build a new infusion fluid factory with annual output of 24 million litres and a capsule factory. Bidiphar also enhances the operating capacity in affiliated units and applies enterprise resourcing planning (ERP) system.

 

P.B.C Infrastructure Development Service Joint Stock Company was set up in February 2004 by three founders: PISICO Corporation, Kim Cuc Construction Company and BMC Construction Company. In May 2004, PBC started work on infrastructure construction in Nhon Binh Industrial Complex (Binh Dinh Province). The 47-hectare industrial complex includes 34 hectares of leasable land and 43 hectares for public utilities and supporting systems. When the project was kicked off, it received strong appreciation and applause because it was a new investment model in the province. The presence of PBC is seen the exemplary model because the infrastructure construction is usually undertaken by the State while the Nhon Binh Industrial Complex is wholly private-invested. After the ground-breaking, in parallel to infrastructure construction, PBC immediately called for tenants. The attraction of investment capital for Nhon Binh Industrial Complex was quite favourable. Several investors rented land in the complex and the leasable area was fully occupied in 2006.

 

Following the success in industrial complex development, PBC extended its business arms to real estate and commercial centre development. The first real estate project is the VND24 billion (US$1.5 million) Ha Thanh villa complex in Quy Nhon City, with 11 villas and total investment capital of VND24 billion. At present, the investment is basically finished and the villas will be transferred to buyers in early November 2008.

 

After the completion of the Ha Thanh villa project, PBC will take on the 1.6-hectare An Nhon commercial centre in An Nhon District, Binh Dinh Province. To date, investment procedures are basically completed and the construction on the project is expected to start in early 2009.

 

Muoi Thu-trademarked fish sauce was created in 1950 and has become a local specialty. However, the fish sauce has become popular in the latest 10 years. The product won a number of gold medals, gold cups and titles at trade fairs and contests. Remarkably, Muoi Thu fish sauce won the "Vietnamese High Quality Product" title voted by consumers from 2002 to 2008.

 

The quality is always an advantage and important foundation in the development history of Muoi Thu fish sauce. However, the trademark breakthrough was started from the company’s fold investment decisions. In 1993, when the market-oriented economy was expanded, Muoi Thu fish sauce was sold very well. The demand usually exceeded the supply of the company. Seeing the opportunity, Mr Thu decided to borrow VND150 million from a bank to invest in production. With the new money, he started building factories and tanks, buying materials and recruiting more employees. After systematic investments in factories, the company’s production surged significantly.

 

In 2002, when the domestic fish sauce production was expanded and the competition stiffened, Muoi Thu decided to invest more than VND10 billion to build two factories covering 1.1 hectares in An Nhon District to boost output. With new establishments, Muoi Thu can annually supply million litres of fish sauce. Muoi Thu’s two new factories are rated the most beautiful and cleanest in Vietnam.

 

To integrate and develop in the market economy, Muoi Thu has applied the ISO 9001:2000 quality management system to production. In August 2008, Muoi Thu Fish Sauce Co. Ltd was set up and is building the third factory to meet the growing demand in the domestic and international markets.

 

Petrolimex Binh Dinh Company, a member company of the state-owned Vietnam National Petroleum Corporation (Petrolimex), was set up in 1975. Petrolimex Binh Dinh functions as the supplier of petroleum for social and economic development in Binh Dinh Province and the supplier of petroleum to other companies like Petrolimex Gia Lai Company, Petrolimex Kon Tum Company and Petrolimex Phu Yen Branch, and operates B10 petroleum depot.

 

In spite of encountering difficulties, Petrolimex Binh Dinh always completes its tasks of supplying petroleum and stabilising the market demand in Binh Dinh and other provinces. It always keeps leading role in social and economic development and petroleum supply. Its business results always grow up year after year. For instance, the company sold 251,000 cubic metres of petroleum in 2006, fulfilling 107 per cent of the full-year plan. In 2007, the figure exceeded 272,000 cubic metres, an increase of 7 per cent from 2006. In the first nine months of 2008, the company sold 223,000 cubic metres, fulfilling 80 per cent of the whole year plan. Regarding revenue, Petrolimex Binh Dinh attained VND1,867 billion in 2006, VND2,090 billion in 2007 and VND2,550 billion in the first nine months of 2008, completing the annual plan. It paid VND125 billion to the State Budget in 2007 and VND210 billion in the first nine months of 2008.

 

From 2005 to date, the company invested more than VND100 billion to upgrade warehouses, ports, equipment, technology and pumping stations. At present, the Prime Minister issued a decision to reallocate the company’s Warehouse 1 and Warehouse 2 in Tran Hung Dao Street out of Quy Nhon City. This move is aimed to protect the urban surroundings. The company has invested in Phu Hoa Depot with a storage capacity of 50,000 cubic metres and renovated technologies. The company’s petroleum port meets the Vietnamese seaport standard issued by the Vietnam Maritime Authority. The port is capable of accommodating ships of 10,000 tonnes and handing 100-200 ship calls. Petrolimex Binh Dinh has invested to build an 8-km oil pipeline linking the oil depot with the port, which can carry 350 - 400 cubic metres an hour. Currently, the firm has 28 filling stations and 30 sales agents.

 

According to Mr Pham Thien Hoang, Deputy Director of Petrolimex Binh Dinh Company, the unity and solidarity of the entire personnel and investment policies for human resource and infrastructure are important foundations for development.